YouTube Channel

It’s wise to incorporate YouTube into your business. Studies have shown that people upload 300 hours of video to the platform every minute. Therefore, good videos increase your online presence and enable you to share content with a large population on YouTube. If you don’t know where to start implementing YouTube for your business, here are some pointers. Newly Youtube launched YouTube Shorts or short videos equal to Instagram Reels and TikTok videos. They are slowly evolving quite famous and creating many views.

Tips on How to Start a YouTube Channel

Starting a YouTube Channel isn’t rocket science; anyone without tech knowledge can do it. The first step is to create a Google account to link to your YouTube account. Next, sign in to YouTube. The other steps to create your channel are as follows.

  • Click the picture to the extreme top right corner of your device
  • Choose “create a channel”
  • Your channel name can be the same as your email address. This is appropriate when creating your own YouTube channel. Alternatively, you can create a custom name for your channel. For businesses, it is good to use the brand’s name.
  • Next, add details in the “about” section.
  • Upload a profile picture or cover photo. In the case of a business channel, you can use your business logo.
  • Upload your video

Remember to choose a video title. Add playlists, fill out descriptive information about all new videos, and link to your website and social media accounts.

Which Video Topics Are Popular on YouTube?

After creating a channel, you need to fill it with content. You should choose the right type of content and types of videos. It’s advisable to create a content plan before starting a channel. This will ensure your videos are consistent. Actually, content creators consider the demographics of their target audience and other essential metrics before uploading videos.

When developing video content, many businesses choose some of the following categories:

  • Interviews featuring an authority in a specific field
  • A product launch
  • Product reviews
  • Guides and tutorials

Also, it’s good to ensure you optimize your content for search engines. Therefore, use proper SEO practices to rank well on YouTube search.

Editing Your Content

Until you are familiar with creating YouTube content, you will have to edit your videos regularly for functionality. You don’t need to invest in advanced editing software tools like Final Cut Pro. For beginners at video editing, simple programs like Apple iMovie and Windows Movie Maker will suffice. There are many other user-friendly video editors that are free to download on the internet.

Filling Out Information for Your First Video

The next step is to fill out the about section. Fill in information about your profile and channel description. A short video description summarizes the content of your video. 

You also need to describe your brand and what your target audience can expect in future content. At this point, you can add links to your website and social media pages. Make sure you have an up and running website that matches the style of your YouTube channel. Remember, this description appears in different places on your channel; therefore, ensure the information is accurate.

When a person visits your YouTube channel art, they encounter a channel banner showing the name of your channel. This is the cover photo and is essential as an intro to your brand. When uploading a cover photo, focus on your brand. 

You can search for tutorials for creating brand accounts and YouTube logos. There are also free banner templates you can download online. Keep in mind that YouTube recommends you upload a cover photo at 2560 by 1440 pixels.

Creating a YouTube channel trailer for all your new YouTube channels is crucial. This gives viewers a sneak preview of what to expect. These trailers should be short and engaging and introduce your brand to potential clients on YouTube or other social media platforms. Typically, YouTube trailers tell your audience who you are, what you are about, and what content to expect.

Uploading Your First Video

When starting a YouTube channel, many YouTube newbies look forward to uploading their first video. Before uploading your first video, you need to research a lot on YouTube’s algorithm and YouTube marketing. Also, you need to decide which tools you will use to make a high-quality video.

For instance, using a smartphone is an easy way to record videos. However, for quality content, you need to choose the right equipment. Many YouTubers use a computer and webcam. Others use mirrorless cameras and accessories like lenses, tripods, and studio lighting. A good monopod and mirrorless camera provide quality live streaming for people who vlog on the go.

Additionally, pay attention to lighting and audio quality. Viewers lose interest in new content in the first few seconds; therefore, invest in a quality microphone. Also, pay attention to your recording conditions to ensure your audio is clear. 

Consider using a shotgun microphone to pick up sound at the front, rendering noise from behind inaudible. After filming and editing, you can now upload videos by selecting the upload button at the top right-hand corner of the YouTube homepage.

Sharing Your YouTube Video

One of the essential parts of creating a YouTube channel is attaining a significant number of views. YouTube watch time is critical. 

You should get 100+ views in the first 24 hours. YouTube analytics will guide you on whether you are on the right track. What’s more, it’s crucial to organize your content and decide where to distribute it after it’s uploaded. Incorporate proper digital signage on your videos when sharing them on social networks such as Twitter, Instagram, LinkedIn, Facebook, and your website.

To Wind Up

Starting a YouTube channel is one of the most excellent marketing strategies for small businesses to gain a large clientele. In fact, many people prefer video content to written content which is why YouTube videos have become popular for brand advertising. Follow the steps above to create a successful YouTube channel for your business.